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Prospects For The African Diaper Market

In the area of baby diapers, the total number of children under the age of four in three countries has exceeded 50 million and is still growing. The high birth rate, the declining child mortality rate, and the rising incomes of local residents have led to an increasing number of consumers of baby diapers. However, Market penetration is still below 10%. Ontex recently built an 11,000-square-foot baby diaper factory in Ethiopia. Before the investment, there were no local producers of hygiene products. So 40% of the plant’s products will be sold locally.

 nappy manufacturing in south africa

Difficulties in localizing production

Nigeria has many multinational companies and local diaper manufacturers. However, the adverse economic situation in Nigeria has also had an impact on the purchasing power of its consumers. On the market, Dr. Wemyindustries. The brands such as Baby Hugg, Sun free, Cuddles, Rosettes, and Mary Diamond are all imported. 80% of their production is in Nigeria. But they are all limited by supply problems, high rents, high electricity bills, and high labor costs.

The third sub-category in the field of hygiene products — adult incontinence products. It’s a very small percentage of the sanitary products market in Africa. Because the proportion of the population aged 65 and over is low, and incontinence as ragged as a big taboo. It may also be a common problem for people under the age of 65. Most consumers who suffer from this problem choose to use regular menstrual products or avoid going out. Consumers around the world are behaving in the same way, especially the elderly or those who have given birth. Male consumers respond to incontinence by using their own temporary solutions.

Figure 1 above population size by age and sex in Nigeria, Ethiopia, and Kenya the final topic of the study. At present, there are no local manufacturers for spunbond nonwovens and hot-air nonwovens, which are used in the production of baby diapers, feminine care products, and adult incontinence products. And all nonwovens for the surface layer, bottom layer, ADL, and waistband materials are imported from South America, North Africa (mainly from Egypt), Asia (mainly from China). High production costs and economic and political instability are the main causes of the shortage of local production.

Prospects for development

The basic objective of supporting the localization of the hygiene industry is to combat poverty and promote the sustainable development of the local economy. The employment of local residents can be improved through industrial construction, retail trade, and service industry. With a growing population, a growing middle class, and more women in employment and education programs, Africa will consume more and more health products.

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Raw material for baby diaper sanitary napkin and wet wipes/Audited Suppliers