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Market Research In The Diaper Products Industry In Africa

There are 1.2 billion people in Africa, which is second only to that of China and India. The population of Africa is four times that of the U.S. Gross Domestic Product is $1,8 trillion, the size of the French economy. However, Africa is expected to be the next growth engine for the global economy after China. The future development prospect of the local nonwoven industry is also very noticeable.

nappy manufacturing in south africa

Feasibility of local production

Recently, many foreign investors are increasing their investment in the diaper industry in Africa. There is a sign of the continent’s increasing industrialization. They need to meet domestic supply through the establishment of local factories. It remains to be seen, however, whether this will lead to a sustainable development trend? Whether Africa will remain the main source of most raw materials and the import zone for most consumer goods and equipment.

In the hygiene and non-woven industry, it is common to judge whether a country’s market for sanitary napkins, baby diapers, wipes, and adult incontinence products is up and running based on the country’s purchasing power in dollars. Sanitary napkins are usually the first non-woven sanitary product purchased by female consumers, starting with a country’s average purchasing power of $1,000. Then there’s baby diapers, $3,500. And wet wipes, $7,000, while adult incontinence supplies, $10,000.

It will take some time before develops quickly

According to the data, the market for feminine care products and baby diapers in sub-Saharan Africa is on a stable basis. However, the time is not yet ripe for wet wipes and adult incontinence products. We analyze the situation faced by women’s care products, including the use of sanitary napkins and pads in sub-Saharan Africa. The results of the analysis showed that in these countries, women’s knowledge of the proper use of sanitary napkins, access to products, and available funding for the purchase of products remained very limited.

At present, localization of sanitation production is inadequate in most African countries. Raising the health awareness is very important for developing the African market.

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Raw material for baby diaper sanitary napkin and wet wipes/Audited Suppliers