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Sanitary Napkins Market in Africa

In Africa, menstruation is considered shameful and culturally taboo. Girls generally don’t talk about these topics, so few people buy or use sanitary napkins. At present, the local sanitary napkin is still widely used alternatives such as leaves, sand, rags. Relatively wealthy countries use washable pads.

The use of inappropriate alternatives often leads to infection, which affects women who are unable to attend school regularly or participate in social activities. As a result, the government, non-governmental organizations, and the health industry are working to change local perceptions of sanitary napkins. They are also promoting the use of Feminine hygiene products through educational programs, grants, and free products. The government has abolished the value-added tax on feminine hygiene products and supported schools in distributing sanitary napkins to female students. Teach them how to use tampons.

Yet only 20% of Kenya’s 12 million women use sanitary pads. Local girls lose an average of 20% of their school time simply because there is no private place to change sanitary towels or because the number of toilets in schools is very small. They rarely use feminine care products during their periods.

Kenya Market

Kenya has a long history of foreign capital investment, so there are many international sanitary napkin brands. Some local producers have also established their own brands, such as Chandaria. Despite the existence of local brands, but more than 75% of hygiene products rely on imports from China, Nigeria, and South Africa.

Nigerian Market

The situation in Nigeria is different from that in Kenya, where there are about 43 million female consumers aged 15-49. Only 20% of female care products are imported from other countries, some of which are processed locally by multinational companies. There are a lot of local brands, so they have a lot of options. In Ethiopia, there are 25 million female consumers aged 15-49. Their daily needs can not be met due to the lack of local sanitary napkins factories.

Based on these data, the African market for women’s hygiene products is huge. With policy encouragement and emancipation, African women’s markets will become more open.

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Raw material for baby diaper sanitary napkin and wet wipes/Audited Suppliers